Behavioral Economics.
Behavioral Economics.
The Science of Choice. The Art of Impact.
The Science of Choice. The Art of Impact.
Applied consulting.
We deliver data-driven insights for F500 companies and non-profits, putting behavioral economics theory into practice.




Student research.
Our members publish original research in academic journals and present at conferences.
Golden Bear Standard.
We bring the rigor, insight, and excellence of UC Berkeley to every client partnership.We are proud to be officially sponsored by the UC Berkeley Department of Economics.


Trusted by companies. Shaped by them, too.



Client Portfolio
Client Portfolio
Explore highlights from our consulting engagements with Fortune 500 firms and non-profits, where we’ve applied behavioral economics to real-world challenges. Our members make measurable impact by delivering actionable insights and innovative research-driven solutions.
Explore highlights from our consulting engagements with Fortune 500 firms and non-profits, where we’ve applied behavioral economics to real-world challenges. Our members make measurable impact by delivering actionable insights and innovative research-driven solutions.
Join Berkeley’s BEA.
Experience starts here. Impact starts with you.
Apply Now
Applied consulting.
We deliver data-driven insights for F500 companies and non-profits, putting behavioral economics theory into practice.




Student research.
Our members publish original research in academic journals and present at conferences.
Golden Bear Standard.
We bring the rigor, insight, and excellence of UC Berkeley to every client partnership.We are proud to be officially sponsored by the UC Berkeley Department of Economics.

